Social Media Management
At Walrus Oil, I managed our social media presence across Facebook, Instagram, and TikTok while overseeing and coordinating social media calendars to align with our broader marketing strategy. I developed and managed an influencer program that boosted brand awareness and community engagement.
Additionally, I managed photoshoots and led video production while creating content for Instagram and TikTok—including one of our highest-performing reels, which reached over 2.3 million views and increased our new follower rate by 900% within one week.
ABOVE AND BELOW: Highlights from Walrus Oil’s Instagram and community engagement. I developed platform-specific strategies, established brand guidelines for tone and visual identity, and produced content that drove measurable growth. These efforts strengthened audience retention and fueled a 900% spike in new followers during a high-performing campaign.
BELOW: In 2024, I executed an influencer marketing program with 65 creators across Instagram, Facebook, and TikTok—generating a 3x increase in average post engagement and a measurable lift in traffic to key product pages. These collaborations produced campaign-aligned content that increased brand visibility, showcased product use-cases, and supported conversions through targeted, high-ROI campaigns.
KEY RESPONSIBILITIES
Social Media Strategy
Content Creation
Social Listening
Infleuncer Management
Community Engagement