Email & SMS Marketing Campaigns
As part of my role, I managed a list of over 60,000 email recipients, improving segmentation to better target specific customer groups. This strategy led to a 35% open rate and nearly 25% increase in revenue per email year-over-year. I spearheaded email campaigns that were aligned with our overall marketing strategy, consistently driving higher engagement and contributing to revenue growth.
EMAIL MARKETING
ABOVE: Marketing emails created to support key stages of the customer journey—ranging from promotions to automated welcome and cart reminder flows. Each was designed to engage customers and reflect a consistent brand voice.
ABOVE: Email campaigns targeting both B2C and B2B audiences—including product launches, promotions, post-purchase automation, and retail partner outreach.
BELOW: Email campaigns prior to my involvement. There was room to improve consistency, strategic targeting, and engagement. With undefined segments and limited automation, I introduced brand guidelines, refined segmentation, and built high-impact automated flows to boost engagement and unlock the full potential of our email strategy.
SMS MARKETING
When I joined Walrus Oil, SMS marketing was used sparingly and lacked strategy and consistency. I implemented customer segmentation for more targeted messaging, launched automated flows for new customers, abandoned carts, and restock alerts, and optimized our website pop-up to capture phone numbers. I also ensured brand consistency and adherence to industry best practices across all SMS communications. As a result, we saw a 70% year-over-year increase in SMS-driven revenue and added over 3.8K new subscribers within a 6 month period.
KEY RESPONSIBILITIES
Email Marketing Strategy
Email Marketing Content Design
Performance & Analytics
SMS Marketing Strategy
SMS Marketing Content Design
Performance & Analytics