Brand Identity
At Walrus Oil, my work in pioneering a brand refresh involved establishing design principles to ensure brand consistency across all platforms, creating materials for both print and digital campaigns, copywriting, and optimizing website functionality for a better user experience and improved SEO. By implementing these changes, the organization achieved a nearly 40% increase in sales year-over-year and a 25% rise in the return-customer rate.
ABOVE: Walrus Oil’s website redesign, shown on desktop and mobile. As part of a full brand refresh, I led the unification of visual identity, tone, and UX across digital touch points. This included a strategic overhaul of our e-commerce platform, directing on-brand photo and video production, and aligning all creative assets with updated brand guidelines to ensure consistency and recognition across all channels.
BELOW: The redesigned product page, reflecting a conversion-optimized approach. I developed and implemented new visual assets, infographics, and copy to reduce friction in the customer journey, enhance product clarity, and drive cross-sell opportunities. These updates contributed to a 40% YoY increase in sales and a 25% lift in return-customer rate.
ABOVE: Updated infographics, product images, and visual assets developed for Amazon and our e-commerce store. Designed to educate customers and strengthen brand storytelling, these assets were optimized to improve product clarity, reinforce brand identity, and drive conversions.
BELOW: Walrus Oil’s 2025 product catalog, created to support wholesale and retail partners. I led creative direction and graphic design, presenting the full product line with clear usage guidance and branded visuals—ensuring alignment with our updated identity across channels.
BELOW: Website banners featured on our landing page to support seasonal promotions and product launches. Each was designed to align with campaign goals while maintaining brand guidelines, reinforcing a consistent voice across all channels.
KEY RESPONSIBILITIES
Website Copywriting
SEO Content Writing
Voice & Tone
Digital & Print Design
Merchandinsing & Packaging
Creative Storytelling